LinkedIn is now the world’s most important professional platform with more than 900 million users. This makes it a great social network for networking, business collaboration and branding, especially in sectors such as IT, finance and e-commerce. We have already discussed an important metric called the Social Selling Index (SSI) index in our e-book. So today, we’ll look at the most successful business sectors. What are they and why is this the case?
What industries work well on LinkedIn?
Gastro businesses
Good food is popular on all social networks, and LinkedIn is no exception. Some of the most popular posts from the foodservice industry include those about moving a business forward, case studies and sometimes promoting outreach through online advertising. Among business posts, good food always finds its place. If you fox-timed your post before lunch, you’re sure to earn some of those comments. A real-life example of this is our long-time client Zátiší Group.
Event agencies
There is no company that would not be interested in a well-organized event. But what does a good event look like? The best solution is to find out directly from the source! Perhaps this is the reason for the popularity of event agencies on LinkedIn. In a few posts you will see who all is behind the planning and organizing of an event and how much work it takes.
Team building activities also work well
Another area popular on LinkedIn is various team building activities. Companies that provide these services are often recommended to HR and management staff. They often play an important role in reviews of companies that help build trust with potential clients. If you’re interested in a successful company in this industry, check out Pitland, for example.
Curious about how LinkedIn works? Check out this article about the impact of SEO.
Marketing and digital advertising
The fourth field is marketing. All companies are interested in assistance in promoting their products, services or formulating an effective marketing strategy. Examples include our CreatiCom or our popular client Bontonfilm Promotions.
Technology and IT
Is there a social network where tech companies aren’t popular? Microsoft, Google or JetBrains dominate LinkedIn because of their ability to share innovation and expert content. Developers, data analysts and IT professionals actively publish articles on artificial intelligence, cloud solutions and cybersecurity. As a result, they create dynamic communities that attract new talent and customers.
Interested in a quality LinkedIn profile that will generate relevant leads? Or are you more interested in LinkedIn advertising? V At GetLeads, we’re experts on LinkedIn. Get in touch and we’ll find the best solution for you. 🙂