Linkedin is now the largest professional network in the world and has more than 2 million users in the Czech Republic. For many companies, freelancers and employees it is the main platform for networking, business and branding. Yet many professionals are asking themselves: Does it make sense to invest in Linkedin Premium?
To answer this question, let’s take a closer look at the features of the paid version with specific uses for different professions.
What is Linkedin Premium?
The basic version of Linkedin is free and offers enough features for everyday use. You can network, share content, respond to posts and search for job opportunities. But Linkedin Premium adds features that can not only save you time, but open doors to new opportunities.
You can choose from several Premium account options:
- Premium Career – For job seekers
- Premium Business – For professionals who want to strengthen their personal brand and expand their network of contacts.
- Sales Navigator Core – Specialized tool for salespeople and sales teams
- Recruiter Lite – designed for HR and recruiters
Each option has slightly different features, but they share a common goal – to help you find and reach the right people faster and more efficiently.
Want to know more about how to improve your SSI index and increase your chances of closing deals? We’ve put together an e-book with a checklist to help you best optimize your profile.
Key LinkedIn Premium features:
What do you get when you pay for LinkedIn Premium?
- Ability to see who has visited your profile
- Advanced contact search
- InMail messages
- Premium statistics
- LinkedIn Learning
Let’s take a closer look at each feature.
1. The ability to see who has visited your profile
In the free version, you only see a limited listing of recent visitors. Premium unlocks the full list. You know who’s interested in you and you can react to it.
2. Advanced contact search
Premium users have more filters and more search options. For example, Sales Navigator offers thousands of combinations – by company, position, industry or location.
3. InMail messages
With a Premium account, you can reach people outside your network. This is a great advantage if you want to get new clients, job applicants, or schedule new business meetings.
4. Premium statistics
LinkedIn will show you more detailed reports on how your profile or content is performing. You’ll see how many people found you in search or the reach of your posts.
5. LinkedIn Learning
Premium includes access to thousands of online courses in marketing, sales, leadership and IT.
The difference between LinkedIn free vs Premium
The main difference between the free version and the Premium account is the search and communication options:
- Free version: basic networking, content publishing, limited access to information and search
- Premium version: Unlimited search, the ability to reach people outside your network, a complete visitor profile overview and access to advanced analytics.
If you use LinkedIn more passively, the free version is probably enough for you. But if you want to actively generate leads, build your brand and grow your business, Premium opens up a lot more options.
Want to learn how to use LinkedIn to its full potential, with or without Premium? Sign up for LinkedIn training from Get Leads. We’ll show you practical ways to earn leads, strengthen your brand and succeed on the world’s largest professional network.
LinkedIn Premium price
Price is one of the factors that determine whether Premium is worthwhile. LinkedIn Premium price varies depending on the option you choose. According to Sloneek, prices range as follows:
- Career: 689,$2.79 per month or 4 065,$1.82 for annual payment
- Business: 1 329, $3.19 per month or 10 439, $3.56 for annual payment
- Sales Navigator Core: $89.99 per month or 21 479, $3.56 for annual payment
- Recruiter Lite: 3 131, $1.62 per month or 31 031, $1.62 for annual payment
In addition, LinkedIn offers the opportunity to try Premium for free for 30 days. This is a great way to see if the features really help you.
Linkedin Premium in practice
How can LinkedIn Premium be used in practice? We’ve put together four case studies for professionals who will appreciate the added features.
Salespeople and sales teams
They will especially appreciate Sales Navigator. Thanks to filtering, they can find thousands of relevant contacts in minutes. The ability to save leads and track their activity can save hours of work per week.
HR Specialists
They will mainly use Recruiter Lite. This allows you to reach even passive candidates who are not actively looking for a job.
Freelance consultants and specialists
For those, Premium Business is the most suitable. Being able to see who is viewing their profile helps them identify potential clients in the long run.
Students looking for work
They use Premium Career. They can see in detail how they compare to other candidates and thanks to InMail they can reach recruiters and headhunters more easily.
However, experiences vary. If you only use LinkedIn to passively follow posts and occasionally like them, Premium probably won’t be a good fit for you.
How to make the most of LinkedIn without a Premium account?
But you can get the most out of LinkedIn even without a Premium account. How to do it?
- Optimize your profile – quality photo, clear headline and clear text
- Publish content – Articles, posts, polls and videos help you increase your reach
- Build a network of contacts – Add people in your industry regularly
- Use basic search – Even the free version allows effective filtering if you know how to do it.
We also share tips for working with Linkedin on our blog. For example, check out our article on how to Optimising your LinkedIn profile.
LinkedIn Premium offers useful features that can help Czech professionals find clients, employees and job opportunities. The LinkedIn Premium price is not insignificant. However, if you use the network actively, the investment can pay for itself very quickly. Want to really get your LinkedIn strategy moving? Get in touch with the Get Leads team, we’d love to help you set up, optimize and grow your LinkedIn profile.