LinkedIn advertising
Speak directly to the people in the companies
really decide.
Speak directly to the people who actually make decisions in companies.
At LinkedIn, we can target the companies and people you want to reach very precisely.
This way, your ad will be seen by the people who actually make decisions in companies, based on job title, company size or industry.
That way you’re talking directly to the people who can influence the purchase.
LinkedIn advertising is not expensive.
Maybe it's just not for you.
LinkedIn Ads YES, if:
- you target specific people by position, industry, company size or seniority
your offer has a higher value (in the order of thousands or more)
you need to reach decision makers, managers or specific roles
you want to get your brand in front of a specific audience
your goal is to acquire leads, relationships or build your brand in B2B
you want to strengthen your brand’s professional profile
you have quality content – photos, testimonials, stories
LinkedIn Ads NO if:
your orders are in the lower thousands of crowns
you work with a small margin
you have a product/service for end customers (B2C)
your offer targets impulse purchases – e.g. fashion, accessories or cosmetics
the target person cannot be precisely identified by job position or company
you need mainly fast performance or cheap website traffic
- but we can solve that too – try CreatiCom
1) Campaign output must be a lead
Before the campaign starts, we determine what we want to achieve. To get a new enquiry, drive traffic to the website, download an e-book or to be seen regularly by your existing and potential customers.
You choose your target group based on job attributes. Are you interested in targeting all buyers in manufacturing companies with at least 100 employees? E-shop owners with a turnover between 10 and 50 million? Or all available LinkedIn specialists from Klášterec nad Ohří? Beware, you would only find our CEO there.
Unlike other platforms, LinkedIn allows you to target to the exact specifications of your ideal customer. This ensures that your ad is only shown to relevant audiences.
You may be primarily business to business, but you ultimately do business with people. If you can target them, speak directly to them. Address what's bothering them and explain how you can solve their problem.
We launch the campaign, and then what? Then it starts. We monitor performance and continually evaluate what's working and what's not. We prioritize the ads that perform better and adjust the content and direction of the campaign based on the results.
We are primarily interested in data:
- how many people saw the ad
- how many of them clicked through
- how many people filled in the form or made a purchase
Because campaigns are not about reach, they are about turnover.
Because we know who interacted with the campaign, we can follow up with activities from the personal profile. We can personalize the interest of a specific user and already pass it on to you as a lead.
Why LinkedIn ads?
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